Marketing is an area many orthodontists tend not to pay much attention to since they have their minds set on providing the best possible treatment to their patients. Orthodontists do this at their peril since many potential patients discover the orthodontic services they need via online marketing. The YouTube video “5 Orthodontist Marketing Ideas” gives five tips for online marketing for orthodontist practices that are great for orthodontists looking to deviate from the norm.
Sharing photos of your team of professionals and successful orthodontic procedures that have been conducted at your facility is a great way for orthodontists to market themselves. Many orthodontists have reported a sharp increase in patronage after putting this into practice.
It’s also important that orthodontists make their procedures appear fun. Children and parents who consider getting orthodontic treatment avoid it because of their anxieties about orthodontic procedures. Ensuring that orthodontic procedures appear fun will convince potential patients that their experience at your clinic will be positive.
Orthodontists can also run giveaway contests linked to basic tooth care routines like flossing and highlight the lives of team members and patients who have successfully undergone treatment. For the latter, patients can be encouraged to share selfies after undergoing treatment. These strategies help boost visibility and widen the net of potential patients.
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